Posted by The Good Kind . on


Your carbon footprint is the total amount of greenhouse gas emissions that are generated by your actions on an annual basis. Greenhouse gases are produced as a by-product by many processes that we rely on daily – from driving a car to creating cement that is used for buildings.

The average global carbon footprint per person is roughly 4 tonnes annually.

However, the average footprint for a person living in a developed country, including the UK and US, is closer to 16 tonnes per year – the equivalent of burning 37 barrels of oil!

This number might seem crazy, but it all comes down to what we use and where we source our products – this includes animal meat and dairy, burning petrol when driving and flying, and buying the latest smartphone manufactured in China. All our actions have a carbon footprint attached.


OK but what is the big deal?

Greenhouse gases trap hot air in the atmosphere contributing to global warming.

Now, if you’re sitting there thinking a warmer climate might actually be nice – certainly beats being wet and cold – then think again!

Global warming is impacting the entire planet. Warmer global temperatures is leading to devastating and irreversible outcomes – Arctic ice caps are melting at alarmingly quick rates, ocean temperatures are warming whilst global sea levels are rising, and air temperatures is increasing.

Each of these outcomes will have dire consequences for all living creatures and, if global temperatures continue to rise, it will dramatically change how this and the next generation live.


So what can I realistically do?

The best place to start is to calculate your carbon footprint here.

The WWF have created this simple yet effective questionnaire that will demonstrate the areas of your daily life that generate the largest amounts of greenhouse emissions.

You will be able to see a breakdown of the actions that create the most emissions, and importantly, there are loads of easy tips on how you can go about reducing your carbon footprint starting today!

But here is a quick summary of 3 simple changes you can make today to reduce your carbon footprint:

Drive less

Emissions from transportation (cars, trucks, planes) is now the leading source of greenhouse emissions. A small step we can all make is to drive less often, instead walking, cycling or using public transport.

But there will always be times when taking the car is inevitable so look at these small changes. Check tire pressure and keep them pumped up correctly, take unnecessary weight out of the car to reduce drag, and share a lift with a friend whenever possible (1 less car on the road!)

Eat less meat and dairy

Cutting down of consuming animal produce is a simple solution to reducing your carbon footprint. Livestock is the world’s largest user of land resources, with 80% of all agricultural land used for animal farming or growing crops for animal feed. This problem is then compounded by the volume of emissions produced by animal farming, cattle farming being most responsible. It has been estimated livestock account for 14.5% of all global greenhouse emissions.

By reducing how much meat and dairy we consume, less land is required for livestock farming contributing to reduced emissions.

Buy second hand

The key here is we all need to cut down on waste. We are a culture obsessed with having the latest new thing even if what we have already still works.

Take your wardrobe. When going on a big night out (before lockdown!) the majority of us feel the need to buy a new outfit despite having a rack of items that we could wear. This demand has an environmental cost, from the fabric needed to make the garment to the oil burned shipping the goods around the globe.

Instead, we need to promote reusing wherever possible – “rocking your grandpa’s style” as Macklemore put it. The more we reuse, the less waste generated, the better for all.


Our commitment

The Good Kind is committed to putting the planet first in all our decisions and recognise the importance of reducing our carbon footprint as much as possible.

Not only do we champion plant-based and sustainable products, we aim to work exclusively with brands that share our values and aim to positively impact the planet.

Our facilities are powered by 100% renewable energy and we work to offset any emissions produced in our operations chain.

And now, we are one of the first marketplaces to offer our customers the ability to make their delivery carbon neutral. Simply fill your basket and select the option at checkout.

If you would like any further information, be sure to have a look at our values and what we stand for.

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