Our Ethos

We promise to put the planet first. In our decision making, we always ask ourselves 'is this the most sustainable option?' and 'how can we be better?'. Our warehouse is now powered by renewable electricity from wind, solar and hydro. And our gas is 100% carbon neutral. 

Each brand we stock cares about the planet just as much as us.

We believe in being imperfect. We aren't a perfect company but we always strive to be better and improve. We need millions of people doing things imperfectly rather than a handful of people doing it perfectly.

We believe that small swaps when multiplied by millions of people can transform the world. Whether that's swapping your usual butter to a plant-based one or swapping your plastic toothbrush to a bamboo one, these little swaps make a difference. 

We believe in the power of individuals. We are here to empower you to make choices that positively impact our planet. 

Join us to have a positive impact on the world. Follow our journey on Instagram @thegoodkindsupermarket